URL parameters

Without having to integrate data from a CRM, a CSV file, etc.). 

Of course, you can add other cases to complete your scenario.

Once the scenario is complete, the router variable will need to be embedded into the Reelevant image link. 

Here is an example for the scenario with the “Interests” URL parameter:

http://events.reelevant.com/i/58987fbac427f47851083f318?~ru~=[%member_ID%]&interests=[%interests%]

When sent by the router, the variable will be automatically replaced for each recipient.

You have the option to use the recipient’s mailing address as their location information, instead of the IP. 

To do this, select the “Use this parameter value to define location” option.

Once the option is selected, there are two options:

• Use the mailing address as a location in all cases.
• Use the mailing address only if the IP detected at the time of opening is unreliable (especially if opened on a mobile device).

To choose this second option, an option is available and needs to be activated.

Note: If the mailing address is located outside of France, add a vertical bar “|”, followed by the country in ISO 3166-1 format.

Vertical bar: https://fr.wikipedia.org/wiki/Barre_verticale

ISO 3166-1 country format: https://en.wikipedia.org/wiki/ISO_3166-1

For example, for the UK, you would have the mailing address followed by “|GB”.

https://events.reelevant.com/i/5859310ff3d6214710c4ad50?~ru~=[id]&loc=[address]|GB

You have the option to insert customer data directly into your content, using Live Image Personalization. 

To do this, first configure your URL by choosing the desired data (ex. the opener’s first name here).